The Business of Food in Africa.

Welcome to "Deeply Rooted", your go-to podcast and blog exploring the dynamic world of food production and processing across Africa. As the continent experiences rapid population growth, urbanization, and shifting consumer demands, its agri-food sector stands at a pivotal crossroads—brimming with opportunity and ripe for innovation.

We spotlight entrepreneurs, industry leaders, policy makers, and grassroots innovators who are redefining the agri-business landscape. Whether you're a startup founder looking to scale, an investor seeking insight, or simply curious about the future of food in Africa, "Deeply Rooted" offers fresh perspectives and practical knowledge. Join us as we unpack trends, uncover hidden gems, and amplify the voices behind Africa’s evolving food economy.

Follow the links at the top to get my take.